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Why does everyone suddenly want Labubu ?

Rihab Adam

6 Aug, 2025

A simple doll... but it turned the market upside down.

And made adults before children search for it madly!

Let's understand why... and where to start?

What is "Labubu"?

A soft doll, with an innocent face, small in size, and possessing a "cute, childlike" character.

The whole story began with a simple trend on TikTok...

And it moved from funny videos to a real desire to buy!

Socio-Psychological Analysis:

Why did people get attached to it so quickly?

Scarcity: It's hard to find, so the less available it is, the more the demand increases!

Herd Mentality: "Everyone is buying it... maybe I should too."

Emotional Connection: Its appearance evokes feelings of a "desire for cuddling and protection."

Marketing Analysis:

An Unconventional Marketing Strategy:

UGC + TikTok + Influencers

The spread did not start with a paid advertisement, but with:

Videos: (User-Generated Content) UGC

TikTok: The speed of viral spread for short-form content.

Influencers: They joined the trend with emotional or satirical content.

The Lesson: Don't underestimate the power of organic content from the audience, and focus on platforms that allow for rapid spread (like TikTok and Instagram).

What Can We Learn from "Labubu"?

Experience Precedes the Product: You don't have to have a phenomenal product... as long as the experience around it is unique.

Create a Feeling, Not Just a Product: Labubu became a feeling, not just a doll.

Let the Audience Do the Work for You: Content created by customers is the most powerful advertisement. Use the power of authenticity and organic reach from social media platforms, and leverage the influence of celebrities intelligently.

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