How to Use the Cherry Blossom Technique to Sell More
Focus on this story it will definitely make you sell more than ever before!
One day, a real estate agent took a couple to see a house. The house wasn't in perfect condition, but as they parked in front of it, the wife looked behind the house and saw a beautiful, blossoming cherry tree in the backyard.
She immediately said: "Oh, look, Harry, at that beautiful cherry tree! There was a blossoming cherry tree in the backyard of our old house when I was a little girl. I've always wanted to live in a house with a blossoming cherry tree."
They all got out of the car and went inside to inspect the house, but the salesperson had already registered the wife's comment in his mind.
"Harry" looked at the house with an expression of disapproval and the first thing he said was: "It looks like we'll have to buy new carpet for the house."
The salesperson replied: "Yes, that's true. But look, just from here, you can see the dining room from the outside, and now you are looking at that beautiful, blossoming cherry tree."
The wife looked at the back window at the blossoming cherry tree and smiled. The salesperson realized that the wife was the main decision-maker when it came to buying a house, so he directed his attention toward her.
Then they went upstairs to see the rest of the rooms, and "Harry" said: "The bedrooms are a bit small, and on top of that, the wallpaper is outdated. We'll have to repaint all the rooms."
The salesperson replied: "Yes. But notice that from the master bedroom, you have a view of this beautiful sight of the blossoming cherry tree."
Then they entered the kitchen, and "Harry" commented: "The kitchen is a bit small and the pipes look old."
The salesperson replied: "Yes. That's right. But when you look out this window while you're preparing dinner, you can see that beautiful blossoming cherry tree in the backyard."
After they finished inspecting the house, the wife was so excited about the blossoming cherry tree that it captured her attention completely. So, they made the decision to buy and they bought the house.
And that is the way it goes...
With every product or service you offer to your potential client, there is a blossoming cherry tree. Find it!